Is it OK for firms to outsource innovation?

05/16/2013 | (U.K.)

Companies need to have and invest in in-house innovation, but that doesn't mean they can't use outsourcing to drive their creative work, writes Matt Cooper, CEO at Imaginatik. "[A]spects of how innovation is built and executed may be outsourced, as external parties have skills and competencies which the company may not have or even need to be in-house," he writes.

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