Laughter is often the best remedy for an upset customer

05/16/2013 | SmartBrief/SmartBlog on Social Media

When dealing with an angry customer who's using social media to vent their concerns, it's often worth trying to make them laugh to ease the tension, Andy Sernovitz writes. "[A] good sense of humor can be disarming and personal enough to defuse a negative comment while showing you're human," Sernovitz writes.

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