Marketers are going native, though concerns remain

05/16/2013 | eMarketer

The gap between display and native ad spending will increase by 2017, though spending on both categories will increase, according to BIA/Kelsey data. Almost half of marketers say native ads are more effective than standard ads, 3% say they're less effective and a third say it's too soon to know, a survey found. "Whatever the unknowns surrounding native advertising, there seems to be no question that its role in the digital advertising ecosystem will only get bigger," eMarketer notes.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO