Small-business content marketers face unique challenges

05/16/2013 | Content Marketing Institute

Small-business B2Bs faces unique challenges when undertaking a content marketing program, especially compared to their large-enterprise brethren. Though finding the kind of content that engages customers and producing a variety of it is an equal challenge and concern of both, small businesses are more challenged by a lack of knowledge, training and resources and with finding trained content marketing pros.

View Full Article in:

Content Marketing Institute

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY