Small-business content marketers face unique challenges

05/16/2013 | Content Marketing Institute

Small-business B2Bs faces unique challenges when undertaking a content marketing program, especially compared to their large-enterprise brethren. Though finding the kind of content that engages customers and producing a variety of it is an equal challenge and concern of both, small businesses are more challenged by a lack of knowledge, training and resources and with finding trained content marketing pros.

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