Small-business content marketers face unique challenges

05/16/2013 | Content Marketing Institute

Small-business B2Bs faces unique challenges when undertaking a content marketing program, especially compared to their large-enterprise brethren. Though finding the kind of content that engages customers and producing a variety of it is an equal challenge and concern of both, small businesses are more challenged by a lack of knowledge, training and resources and with finding trained content marketing pros.

View Full Article in:

Content Marketing Institute

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY