Tapjoy is partnering with Kakao Games to create an ad network to target the 90 million gamers using the KakaoTalk service. "The Tapjoy implementation should help Kakao's developers generate more cash from its players," Jeffrey Grubb writes. A Kakao representative added the deal would also heighten "the user's game experience by providing new game items that can be earned through Tapjoy's rewarded advertisements."
Tapjoy, Kakao deal brings ad net to social gaming platform
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|