Walk a mile in your customer's shoes

05/16/2013 | Partners in Excellence Blog

Buyers and sellers sometimes view situations very differently even though they are looking at the same set of facts, writes David Brock. As a seller, you can overcome this difficulty by trying to look at the world through buyers' eyes and asking buyers to help you understand where they're coming from, Brock writes. "[T]oo often, we don't take the time to ask someone to describe their picture vividly," he writes.

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