What business leaders can learn from Dan Brown

05/16/2013 | Bloomberg Businessweek

Business leaders probably shouldn't model their writing on that of "The Da Vinci Code" author Dan Brown, but there are plenty of other things they can learn, argues Eric Spitznagel. Brown has mastered the art of pleasing the people who matter -- his readers -- and ignoring the complaints of literary critics, Spitznagel argues.

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