Why it pays to be obsessed with customer service

05/16/2013 | B2C Marketing Insider

Providing exceptional customer service can help a business retain customers through a difficult economy and turn them into loyal, vocal advocates for your brand, writes Flavio Martins, vice president of customer support at DigiCert. Customer-service specialists should "live and breathe" great service delivery and put a strong focus on hiring the best people for the customer-service team, he writes.

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