Why your content budget should be determined by the value of leads

05/16/2013 | RepCapitalMedia.com

What you pay third-party writers for content-marketing purposes should not be based on a commodity-rate pennies-per-word promise but rather an assessment of the real value of a lead, Mary Ellen Slayter writes. "[A]sk yourself ... What's the value of this content asset in the context of my overall marketing strategy?" she writes.

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