Yahoo reportedly mulls Tumblr acquisition

05/16/2013 | Adweek

Sources say Yahoo is in talks to buy Tumblr. The social site has the potential to recapture the imagination of Yahoo's advertisers, but would come at a price -- sources say the deal could cost Yahoo as much as $1 billion. "Tumblr is finally starting to really monetize but expectations are very high from the board, particularly newer investors who came in at a very high price," an unidentified venture capital expert says.

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