Column: Defuse a bad PR event with a crisis-communications plan

05/16/2014 |

Hoteliers should recognize the dangers that negative press could pose to a business, writes Ed Watkins of "The best defense is a solid crisis communications plan that is prepared and updated regularly by professionals, namely your public relations department or agency or an outside consultant. This plan will give operators the guidance necessary to keep a bad situation from becoming worse," Watkins writes.

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