Execs: Adult Swim attracts highly engaged, younger audience

05/16/2014 | Variety

Adult Swim, the top cable network for the 18-to-34 demographic, doesn't just cater to male audiences -- its viewership is 43% female, executives said at its upfront. Also, 94% of its viewing is done live on average. "That was a counterintuitive stat given that younger viewers are the most likely to seek out streaming and VOD options," Cynthia Littleton writes. "Adult Swim, of course, chalked it up to the high level of engagement that viewers have with its shows."

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