How Ancestry.com increased its site conversion rate by 20%

05/16/2014 | MarketingSherpa

Ancestry.com optimized its home page by developing and testing templates it could customize and prioritize for high-traffic areas of its site. The result was a single, tailored sign-up option that increased conversion rates by 20%. "We saw the opportunity to move forward and optimize further through customizing the content," said Julia Babiarz, the site's senior interactive art director.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY