How increased its site conversion rate by 20%

05/16/2014 | MarketingSherpa optimized its home page by developing and testing templates it could customize and prioritize for high-traffic areas of its site. The result was a single, tailored sign-up option that increased conversion rates by 20%. "We saw the opportunity to move forward and optimize further through customizing the content," said Julia Babiarz, the site's senior interactive art director.

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