NBCU brings out the stars to show nets' reach

05/16/2014 | Variety

NBCUniversal during its upfront featured 126 boldface names from its cable series to reinforce to marketers the power of "aggregation" to deliver their messages via multiple networks to a sizable audience. Among those on hand were Bravo's Andy Cohen, who spoke about social media; Syfy's Tricia Helfer, who previewed new drama series "Ascension," and Elizabeth Hurley, who introduced "The Royals," the debut scripted series from E!

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