Report: 50% of agencies plan to rely heavily on programmatic by 2015

05/16/2014 | Forbes

One-third of ad agencies spend about 60% of their budget using programmatic ad buying, a figure that's expected to jump to about half by 2015, according to a survey of more than 400 marketers by AdExchanger. About two-thirds of agencies use programmatic for at least 20% of their budgets already. The survey also found that 60% of marketers' budgets funnel through ad exchanges such as those offered by Google and Yahoo.

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