Seattle Chocolate bets on $8 Jcoco couture chocolate bar

05/16/2014 | American City Business Journals

Seattle Chocolate introduced its Jcoco product line last year, a couture 3-ounce chocolate bar that retails for $8. The products, marketed towards women, feature flavor combinations like edamame sea salt, agave quinoa sesame and cayenne veracruz orange and are wrapped in packaging, featuring a different Getty image for each flavor, that opens like a clutch purse to reveal three individually wrapped 1-ounce chocolate bars. Revenue from the product, which are meant to be a special treat or gift, were less than $1 million in its first year, according to CEO Jean Thompson.

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