Israelis love their ice cream on the go

05/17/2005 | Jerusalem Post (free registration), The

Ice cream sales rose 7% in Israel last year, with per capita consumption reaching as high as 8 liters. Strauss Ice Creams, owned by Strauss-Elite and Unilever, captured 49% of the Israeli ice cream market, according to Business Data Israel. About 45% of ice cream sales are to impulse buyers who buy from ice cream vans and roadside kiosks.

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Jerusalem Post (free registration), The

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