Study: Food cravings linked to brain activity

05/17/2006 | Guardian (London), The

People with high "reward sensitivity," or drive to pursue pleasurable activities, have stronger food cravings, are more sensitive to food advertising and are more likely to be overweight, according to research by the Medical Research Council. When shown pictures of appetizing food, people with high reward sensitivity had up to double the amount of brain activity as those with less sensitivity, researchers said.

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Guardian (London), The

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