Mountain Dew's "Green Label Art" debuts

05/17/2007 | ClickZ

PepsiCo is promoting its Mountain Dew brand through the launch of a limited-run distribution of aluminum bottles featuring the designs of young artists. Videos by participating artists, including professional skateboarder Paul Rodriguez collaborating with Chris Pastras, are featured on a Web site that also offers information about events related to Green Label Art and a bottle design contest.

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