NBCU networks to help Applebee's study ad effectiveness

05/17/2009 | Mediaweek

NBC Universal, Applebee's and agency Starcom are working together to develop a research model that will more precisely quantify the relative effectiveness of on-air and online video ads. The test, which will play out during the next three months, will include a number of NBCU's assets, including NBC and MSNBC.

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