Where Groupon went wrong

05/17/2011 | All Things D

Daily-deal sites such as Groupon have a number of basic flaws in their business models, says Jasper Malcolmson, CEO of rival site Bloomspot. Current models tend to focus on providing unprofitable deals to lure customers, but as the sector settles down, retailers will gravitate toward models that allow them to turn a profit, Malcolmson argues. That will mean less-steep discounts, fewer deals on low-cost products and more targeted promotions, he predicts.

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