Boomer women are unimpressed by traditional, social appeals

05/17/2013 | MediaPost Communications

Among boomer women, coupons and peer reviews still top social networks and traditional advertising as purchase influencers, writes Stephen Reily. "Consumers at midlife have grown distrustful of traditional marketing, in part because it has ignored them for so long. As a result, there is nothing more likely to make a boomer woman purchase your product than a reference from another 'woman like her,'" Reily writes.

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