Drugmakers use tracking method to market meds

05/17/2013 | New York Times (tiered subscription model), The

Drugmakers are using huge databases of doctor and patient information to market treatments, saying the approach helps ensure that doctors are prescribing appropriate medicines and can improve adherence. However, some doctors have concerns about the practice, saying drugmakers have become more invasive in their use of data.

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New York Times (tiered subscription model), The

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