TV ad dollars going online

05/18/2005 | Los Angeles Times (tiered subscription model)

Even as the networks are busy touting next season's programming lineups, marketers are looking to Web video as a relatively inexpensive way to reach customers. As Wenda Harris Millard of Yahoo! told the Los Angeles Times, "Brand marketers have finally recognized they cannot ignore the shift in media consumption patterns."

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Los Angeles Times (tiered subscription model)

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