Mediaedge:cia to handle bulk of Campbell's overseas media biz

05/18/2006 | Adweek

WPP Group's Mediaedge:cia, London, has emerged as the big winner in Campbell Soup Co.'s consolidation of its international media account. Losing incumbents include Aegis Group's Carat (France); Publicis Groupe's Starcom (Sweden); WPP Group's ZenithOptimedia (Belgium), and Omnicom Group's OMD in Australia, Finland and China.

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