Costa beefs up force with new $608 million flagship

05/18/2007 | American City Business Journals

Carnival is boosting its Costa cruise brand with the new Costa Serena, which can accommodate as many as 3,780 guests. "With the arrival of the Costa Serena, the Costa Crociere fleet is now 12 strong, enabling us to consolidate our brand leadership in the rapidly expanding European market," said Pier Luigi Foschi, of Costa. "In the first five months of 2007, we already have 880,000 bookings, equaling the entire volume of guests carried in 2006."

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