Nielsen offers insight on Hispanic shopping trends

05/18/2007 | FoodNavigator

The Nielsen Co. has unveiled a new national Homescan Consumer Panel to track purchases by 11,000 households. It will also expand the use of its Homescan Hispanic Panel from 1,500 to 2,500 homes. Hispanics had $768 billion in purchasing power in 2005, according to the U.S. Bureau of Economic Analysis.

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