Agencies focus on niche demos

05/18/2008 | Advertising Age (tiered subscription model)

A new breed of boutique shops are focusing their efforts on specific demographics, rather than a particular kind of creative work. For instance, the agency SheSpeaks does word-of-mouth marketing aimed at women, while Mommy Clique targets the interests of mothers and RepNation looks to reach teenage girls and twentysomething women.

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