P&G to test digital strategy in Canada

05/18/2008 | Advertising Age (tiered subscription model)

Procter & Gamble has announced plans to devote up to 20% of its marketing expenditures in Canada to online marketing. This article notes that P&G has used Canada as a proving ground in the past, with the implication being that the marketing shift, if successful there, could eventually be rolled out in the U.S.

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