How consumer perceptions affect retailers

05/18/2009 | Sydney Morning Herald (Australia), The

David Jones and Target have similar strategies in that they stock entry-level, mid-level and higher-end brands, but perceptions are proving difficult for some retailers to overcome. "I think there is going to be consumer perception that certain brands are expensive," said Rebecca Huntley, research director of Ipsos Mackay.

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Sydney Morning Herald (Australia), The

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