How consumer perceptions affect retailers

05/18/2009 | Sydney Morning Herald (Australia), The

David Jones and Target have similar strategies in that they stock entry-level, mid-level and higher-end brands, but perceptions are proving difficult for some retailers to overcome. "I think there is going to be consumer perception that certain brands are expensive," said Rebecca Huntley, research director of Ipsos Mackay.

View Full Article in:

Sydney Morning Herald (Australia), The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Retail Merchandise Planner
Bon-Ton Stores
MILWAUKEE, Wisconsin
Director of Change Management
Charlotte, North Carolina
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Knoxville, Tennessee
Sales and Merchandising Manager
norwalk, Connecticut