Make sure employees see their role in the big picture

05/18/2009 | Fast Company online/FC Expert Blog

Companies can keep workers motivated during a downturn by reminding them that they aren't just laying bricks but building a cathedral, and the reminders need to be constant. Workers also need to see themselves in a story that has an end that is meaningful, and if their story is not leading to that cathedral, it needs to be rewritten.

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