Should you take your account in-house?

05/18/2009 | Advertising Age (tiered subscription model)

Online job listings site CareerBuilder made news last week when it announced it was parting ways with ad shop Wieden & Kennedy, which was responsible for some of the marketer's memorable Super Bowl advertising, in favor of doing work in-house. Advertising Age reporter Rupal Parekh surveys a few industry experts about the pros and cons of being your own ad shop. "An agency works with a marketer much like a trainer works with an athlete, pushing her to perform better," 4A's president and CEO Nancy Hill said. "It's true you could do it alone, but your results will vary."

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