Online job listings site CareerBuilder made news last week when it announced it was parting ways with ad shop Wieden & Kennedy, which was responsible for some of the marketer's memorable Super Bowl advertising, in favor of doing work in-house. Advertising Age reporter Rupal Parekh surveys a few industry experts about the pros and cons of being your own ad shop. "An agency works with a marketer much like a trainer works with an athlete, pushing her to perform better," 4A's president and CEO Nancy Hill said. "It's true you could do it alone, but your results will vary."
Published in Brief: