The upside of downtown

05/18/2009 | Big Money, The

Even in the Internet Age, when physical location theoretically shouldn't matter, some businesses are discovering the benefits of a downtown presence. Greater visibility and "buy local" credibility are two advantages that suburban strip malls may not be able to match, writes Jonathan Weber, founder of New West. "Marrying great online services with appealing real-world presence will be the secret to success for many a company," Weber writes.

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