4A's pushes back on Nielsen's ratings change

05/18/2010 | Mediaweek

Bill Koenigsberg, chief executive at Horizon Media and the 4A's Media Policy Committee chairman, is urging advertisers to adjust for what they say are inflated live-plus-same-day ratings, after Nielsen pulled live ratings from local markets. Koenigsberg said, "What the committees recommended will dramatically effect the local stations. Hopefully the local stations will put press on Nielsen."

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