4A's pushes back on Nielsen's ratings change

05/18/2010 | Mediaweek

Bill Koenigsberg, chief executive at Horizon Media and the 4A's Media Policy Committee chairman, is urging advertisers to adjust for what they say are inflated live-plus-same-day ratings, after Nielsen pulled live ratings from local markets. Koenigsberg said, "What the committees recommended will dramatically effect the local stations. Hopefully the local stations will put press on Nielsen."

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA