4A's pushes back on Nielsen's ratings change

05/18/2010 | Mediaweek

Bill Koenigsberg, chief executive at Horizon Media and the 4A's Media Policy Committee chairman, is urging advertisers to adjust for what they say are inflated live-plus-same-day ratings, after Nielsen pulled live ratings from local markets. Koenigsberg said, "What the committees recommended will dramatically effect the local stations. Hopefully the local stations will put press on Nielsen."

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA