Apple challenges Google for mobile search ad market

05/18/2010 | TheStreet.com

The greatest challenge to Google's predominance in mobile search comes not from other search engines, but from Apple and its army of application developers. "People aren't searching on a mobile device like they do on desktops," Apple CEO Steve Jobs said. "They are using apps to get to data on the Internet rather than a generalized search." Apple's iAds platform for in-app ads intends to capitalize on that trend.

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