Meet Domino's always-on social ambassador

05/18/2010 | SmartBrief/SmartBlog on Social Media

Thanks to his relentless social-media campaigning, Domino's manager Ramon De Leon has become the chain's public face in much of Chicago. The secret of his success is a determination to use social media to reach out to anyone and everyone, including regular customers, new acquaintances and even news-media representatives, writes Andy Sernovitz.

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