NCA and its members applaud the initiative to help Americans, and especially children, achieve a healthy lifestyle. We are encouraged by the emphasis on positive incentives including encouraging physical activity, increased consumption of tasty fruits and vegetables and initiatives to discourage overconsumption of foods and beverages. NCA joins its members who have made this commitment, including Kraft Foods, Mars, Inc., Nestle USA and The Hershey Co., in supporting this goal. At NCA we believe little pleasures, like candy, eaten in moderation, can be part of a balanced diet and healthy lifestyle.
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