Survey shows factors that influence chocolate purchases

05/18/2010 | CandyAndSnackToday.com

A survey of 1,000 shoppers by Lindt & Sprüngli found that factors including weather, occasion, mood and time of day influence chocolate purchases. The survey also found that 55% of shoppers seeking an escape choose milk chocolate, while 44% select chocolate with nuts, 36% opt for dark chocolate and 23% pick white chocolate.

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