Free brew builds buzz for Australian bar

05/18/2014 | Courier-Mail (Brisbane, Australia), The

Businesses in Queensland, Australia, including pubs and doughnut-makers, are rewarding customers who promote them through social media. One popular locale, the Normanby Hotel, has a mobile application that allows users to earn a free beer by accumulating social media shares. "The app turns patrons who frequent the hotel into online brand advocates via third-party endorsements to their friends and online community," said Cameron Morton, the hotel's marketing manager.

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Courier-Mail (Brisbane, Australia), The

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