Online marketing drives summer movie buzz

05/18/2014 | Variety

Online word-of-mouth marketing is driving buzz around this summer's blockbusters. "Godzilla," in particular, has seen extensive social marketing, with its own YouTube channel and multiple hashtag campaigns. Movie promoters even asked YouTube celebrities to promote "Godzilla"-related videos, such as makeup tutorials, one of which has received 1.3 million views. WOMM is also being used to promote "Captain America: The Winter Soldier" and "The Amazing Spider-Man 2."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX