A recent global survey from ad firm McCann found that 84% of consumers are aware that companies target ads to them by tracking the websites they visit. Of the 10,000 respondents, 71% said it is worrisome how much retailers know about their online behavior, but 65% do not mind sharing behavioral data if they gain from it.
Survey: 84% of consumers aware of site tracking
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA