Attention marketers targeting North America: eMarketer reports search is big in Canada. According to comScore, 85% of the Canadian population has conducted one or more searches online, compared to 73% of people in the US. comScore collected the data through its qSearch information service, which tracks the usage of search engines by analyzing search queries for various search engines and portals. It found that Canadians performed 575 million searches in the month of April 2004, much less than the 3.6 billion searches conducted by people in the US during the previous month. However, taking into account differences in population, the average Canadian performed more searches per month than the average person in the US. Based on these figures, major search engines and their clients could do well by focusing on Canadian Web searchers.
Published in Brief: