Commentary: Motorola and Rock the Vote make sweet marketing together

05/19/2004 | iMedia Connection

Motorola's teaming-up with Rock the Vote, a group that uses rock music to show young people that it's cool to vote, is a powerful marketing combination, writes columnist Rebecca Weeks. Among other things, it gives Motorola an opportunity to SMS directly with young cell phone users, which is great for building long-term customer relationships.

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