6 steps to customer-driven innovation

05/19/2009 | Deloitte

Companies that make the most of open-innovation opportunities can channel consumer insights into successful products and brands that matter. "Consumer-centric innovation" is a fresh way to think of research and development, and ignoring it could be a costly mistake, Deloitte's Pat Conroy and Art Ash say.

View Full Article in:

Deloitte

Published in Brief: