In defense of sponsored conversations

05/19/2009

Paid content isn't a synonym for trouble, BlogHer's Jory Des Jardins said during a discussion of common social-media myths at the IAB Marketplace: Social Media. The crucial elements of a legitimate "sponsored conversations" section, according to Des Jardins: Transparency, clear identification of your paid content, and marking the sponsored conversations with "nofollow" tags. Read the full post from SmartBrief's Liz Perman on our SmartBlog on Social Media.

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SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA