ESPN to treat Web site like separate network

05/19/2009 | Advertising Age (tiered subscription model)

ESPN on July 15 will launch the first integrated video player on YouTube and also will be the first network to run pre-roll ads on the Google-owned site, the Walt Disney Co. unit announced at its upfront. "We're programming dayparts as if was a new network," said Sean Bratches, ESPN's executive vice president-sales and marketing. "We want to make ESPN and our partners' brands available to fans in every conceivable way."

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