FTC guidelines will cover "blogola"

05/19/2009 | Bloomberg Businessweek

The Federal Trade Commission is looking to create rules of the road for bloggers who receive paid consideration from marketers for reviewing products and services. Proposed FTC guidelines aren't binding on bloggers and reportedly only cover cash compensation, not product samples or giveaways. But attorney Thomas Cohn, whose firm Venable represents ad groups including the IAB, said the rules "really raise more questions than they answer."

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