Retailers continue to lose trust in banks, survey finds

05/19/2009 |

Financial problems and economic failures are contributing to more retailers saying that they would like to switch banks based on trust issues, according to a survey by Interbrand. "Establishing trust takes time, and it's got to be built on every single action -- how a customer's phone calls are treated, how associates deal with customers if they can't pay their mortgage, how a bank deals with credit card fees," said Interbrand executive Andy Bateman.

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