Starbucks brews traditional, viral ad mix

05/19/2009 | NYTimes.com

Starbucks, in the biggest ad push in its history, is pairing a traditional magazine and newspaper campaign with a viral effort that includes a challenge to customers to be the first to post a photo of a Starbucks poster on Twitter. The effort from Omnicom Group's BBDO North America is aimed at younger coffee drinkers and is timed to compete with a reported $100 million blitz for McDonald's McCafe line.

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