Starbucks brews traditional, viral ad mix

05/19/2009 | NYTimes.com

Starbucks, in the biggest ad push in its history, is pairing a traditional magazine and newspaper campaign with a viral effort that includes a challenge to customers to be the first to post a photo of a Starbucks poster on Twitter. The effort from Omnicom Group's BBDO North America is aimed at younger coffee drinkers and is timed to compete with a reported $100 million blitz for McDonald's McCafe line.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA